Tech Minutes

After witnessing the viral social media impact of United Airlines most recent disaster involving forcefully removing a passenger from an overbooked airplane -- we figured it would be a good time to talk about what you can do to successfully manage a social media disaster. So, like they always say “Don’t be scared, be prepared!” 

Part 4 of 7 - Determining Your Facebook Advertising Budget [Series]

In the first part of this series, you may remember us discussing the affordability Facebook offers businesses. In fact, that is one of the many reasons Facebook advertising has become so successful. Any budget can be supported, but how far can your budget take you? 

Part 3 of 7 - Creating an Ad [Series]

Facebook Ads have the ability to transform your company and dramatically increase your leads without destroying your budget. If you want to reach 1.55 billion Facebook users that could potentially turn into your clients, then Facebook Advertising is right for you. The following will tell you the preliminary steps you need to know to create a Facebook Advertisement of your very own! 

Part 2 of 7 - Terminology [Series]

Even for an experienced marketer Facebook Advertising can be a little daunting without first understanding the basics. The first real step to learning anything new is understanding the terminology. When you’re setting up your first advertisement you’ll hear things like “custom audiences”, “impressions”, and “auto bid” and even in the appropriate context there might still be some confusion. The following is a brief overview of commonly encountered Facebook Advertising terminology to assist you in your Facebook Advertising endeavors.

Part 1 of 7 - Why should I Advertise on Facebook? [Series]

You might be a bit, or a lot, skeptical of Facebook, not to mention using it for Advertising purposes. You’ve probably heard horror stories of a people losing money by advertising on Facebook. If so many people are losing money with advertising on facebook then why has it grown by 680% since 2010? It’s because it works! Want to know why it works?

You may have realized that marketing and advertising tactics are shifting toward reaching mobile leads. Even superstar companies like Google and Facebook are delegating more marketing dollars to their mobile marketing budgets after a discovery that nearly one-fifth of Google's revenue comes from mobile searching. Here are three ways your company can start up your mobile marketing initiative.

Mobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.