Tech Minutes

Today’s technology has accomplished a ton of fascinating things, but none are more important for the average business than big data analytics. When considering the incredibly competitive nature of the business environment, anything that gives your company an edge is a welcome addition to your strategy, and it’s more important than ever before to heed this call to action.

Unless you have been vigilant about covering your digital tracks, you’ve likely got your personal information floating all over cyberspace and it’s being used for who knows what. Most of this personal data is used for marketing purposes, but hackers like to get in on the data-collecting action too. Being aware of how your personal data is collected is the first step towards getting a handle on it.

You can’t have IT without information, you can’t have information without data, and technology is what creates data so that you can better use your company’s technology to increase sales. Got it? Understanding the flow of data can be confusing. It’s important to have a handle on it so you can leverage your data for the success of your business.

One of the best ways to leverage technology in order to make your business more profitable is to take advantage of the latest trends. 2014 presents business owners with dynamic new trends that are improving operations and providing the competitive edge. Over the next week we will highlight three of the most important trends that your business can take advantage of, beginning with Business Intelligence Analytics.